Dilbor
+ (44) 795 283-16-47

Social ads optimization — UK performance specialists

We scale paid social with data-led creative tests, bidding tactics and hyper-targeted audiences to improve ROAS and lifetime value across Facebook, Instagram, X and TikTok.

  • Focus: Conversion-driven ads, creative testing, audience layering.
  • Markets: UK businesses — eCommerce, SaaS, local services.
  • Talk: Request a brief or call +44 795 283 16 47
Get a proposal See case studies
Optimised campaign dashboard

Audience strategy

Layered audiences, lookalikes, retention segments and dynamic lists for precision reach.

Audience targeting

Creative optimisation

A/B tests on hooks, formats and assets — learn fast, scale winners.

Creative testing

Bidding & budgets

Automated and rule-based bidding tuned for CPA, ROAS and cost per install KPIs.

Bidding dashboard

Selected case studies

Discuss a similar brief
Case study 1

eCommerce: ROAS 4.8x

Creative refresh + layered retargeting cut CPA by 37%.

Case study 2

Local services: lead quality up 52%

Landing page + audience pruning improved CPL significantly.

Case study 3

App install: CPI -34%

Creative sequencing and native placements drove installs at scale.

Our optimisation process

  1. Discovery & KPI alignment — we map business metrics to platform objectives.
  2. Creative roadmap — test hypotheses across formats and messages.
  3. Audience experiments — segmentation, exclusions and lookalikes.
  4. Bid & budget rules — automated scaling for winners and dayparting.
  5. Reporting & growth loop — learn, iterate, scale.
Start an audit Creative boost

Performance snapshot

MetricBeforeAfter
CPA£18.40£11.60
ROAS1.6x3.9x
CTR0.78%1.62%
Sample results from recent UK campaigns. Outcomes vary by vertical and budget.

FAQ — optimisation & ads

Initial insights appear within 7–14 days; statistically significant lifts often after 4–8 weeks depending on budget and sample size.

Yes — we run creative sprints, produce short-form assets and adapt formats for each platform. We can also collaborate with in-house teams.

Platform choice depends on audience and goals. We commonly recommend Meta for direct response, TikTok for upper-funnel growth, and X/LinkedIn for niche B2B reach.

Client feedback

Client face
Hannah L., Head of Growth

"Dilbor tightened our audiences and introduced a creative testing cadence — CPA dropped and ROAS improved within a month. Clear reporting and pragmatic advice."

Ready to optimise?

Book a 30-minute audit to surface quick wins and a 90-day growth plan.

Request an audit Order creative boost

Packages & pricing (indicative)

Starter

For small budgets testing product-market fit.

  • Audience setup
  • Weekly optimisation
  • Basic creative guidance
From £1,200/mo

Growth

Scaled testing and creative program.

  • Creative sprints
  • Daily optimisation
  • Reporting & insights
From £3,500/mo

Enterprise

Full-funnel strategy, integration and scaling.

  • Custom SLA
  • In-house creative
  • Advanced measurement
Custom pricing
All prices exclude ad spend. For a tailored proposal, see Contacts.